Marketing Officer

Job Summary:

As a Marketing Officer at Tapion Hospital, you will play a key role in developing and executing Public Relations and Marketing Strategies that enhance the hospital’s brand, promote its services, and engage both current and prospective patients, as well as the wider community.

Working closely with various hospital departments, you will ensure accurate, patient-friendly communication, manage both digital and traditional marketing campaigns, and support initiatives that drive patient growth, satisfaction, and shareholder value. Your efforts will contribute to strengthening Tapion Hospital’s presence within the healthcare sector, building lasting patient relationships, and supporting the hospital’s continued growth through strategic marketing and community outreach.

Key Responsibilities & Duties:

• Marketing Strategy & Planning:
  • Develop and implement Public Relations and Marketing Strategies to promote Tapion Hospital’s services, specialties, and health programs. This will include but is not limited to press releases, articles, video recordings, interviews, and publications.
  • Conduct comprehensive market research to understand patient needs, competitor services, and healthcare trends in Saint Lucia and the wider region.
  • Plan and coordinate marketing campaigns aimed at increasing patient engagement, brand awareness, and overall hospital visibility.
• Brand Management & Promotion:
  • Ensure consistent representation of Tapion Hospital’s brand identity across all platforms, both digital and traditional.
  • Prepare marketing materials such as brochures, flyers, newsletters, and digital content to inform patients of services, events, and hospital news.
  • Organize and execute hospital outreach programs, health fairs, and community wellness initiatives to engage the local community and promote hospital services.
• Digital Marketing & Communications:
  • Oversee the hospital’s website, social media platforms, and email campaigns to ensure content is updated and engaging.
  • Monitor and analyze digital engagement metrics, including website traffic, social media followers, and patient inquiries.
  • Work with internal teams to produce accurate, engaging, and patient-friendly content that aligns with hospital messaging.
• Patient Engagement & Sales Support:
  • Promote specialized services such as surgery, radiology, and outpatient programs to drive patient acquisition.
  • Coordinate with the front desk and patient services to capture patient testimonials, feedback, and success stories for use in marketing materials.
  • Support the development and execution of referral programs and campaigns designed to attract new patients to the hospital.
• Collaboration & Reporting:
  • Collaborate with hospital departments including Administration, Nursing, and Clinical Services to ensure all marketing materials are accurate, up-to-date, and compliant with industry standards.
  • Build and maintain strong relationships with media outlets, public relations agencies, and community partners to amplify hospital marketing efforts.
  • Prepare and present monthly and quarterly reports on marketing initiatives, patient engagement, and campaign performance to the hospital leadership team.

Please note: The duties outlined above are intended as a general guide and do not capture all responsibilities of the role.

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Key Competencies:

• Marketing Strategy Development: Developing and executing integrated marketing strategies that enhance the hospital’s brand and support growth objectives.
• Media Relations: Building relationships with journalists, managing press releases, interviews, and media coverage.
• Crisis Communication: Handling sensitive issues (medical incidents, complaints, regulatory scrutiny) with professionalism and discretion.
• Digital Marketing Management: Overseeing websites, SEO, social media, email campaigns, and online advertising.
• Content Development: Creating and managing content, newsletters, brochures, and promotional materials.
• Community Outreach: Managing health talks, CSR activities, sponsorships, and community events.

Interested candidates are invited to submit their CV and cover letter to careers@tapionhospital.com. Please include “Marketing Officer Application” in the subject line.